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A marketing consultant publishes a 70-page eBook called The Complete Guide to Digital Marketing. It covers SEO, social media, paid

Imagine a reader wants a suspense novel about a missing woman in a small coastal town. They do not know

A reader reaches your book page. They have already seen the cover. The title interested them enough to stop scrolling.

One reader says Chapter Seven is too slow. Another says Chapter Seven is their favorite. A third says the chapter

A manuscript can contain clean grammar and still have a serious problem. The plot may lose momentum halfway through. The

An eBook can look perfect on a laptop and still be frustrating or unusable for someone reading it with a

A novelist can usually allow a paragraph to flow naturally from one screen to another. A poet may not have

A nonfiction eBook can be beautifully written and professionally designed while still losing a reader’s trust because of one preventable

Readers may recognize the trope before the characters recognize their feelings. Two rivals are forced to work together. Childhood friends

A character walks into Chapter Three with green eyes. By Chapter Twelve, they are brown. The heroine says she has